Paid media service agreement between CTO and MGPG Events

The City of Chicago's Treasurer's Office is seeking proposals for comprehensive paid media services through a competitive tender process.

This procurement, categorized under Comptroller-Other contract types, aims to establish a robust partnership with a qualified vendor to manage and execute paid media campaigns. The primary objective is to enhance the reach and effectiveness of the Treasurer's Office's outreach initiatives, potentially including public awareness campaigns, financial literacy programs, or other civic engagement efforts.

Interested parties are invited to submit detailed proposals outlining their expertise in developing, implementing, and optimizing paid media strategies across various platforms. Typical requirements for such agreements include the ability to conduct thorough audience research, strategic media planning and buying across digital and traditional channels (such as social media, search engines, display advertising, radio, and print), compelling creative development or guidance, campaign performance tracking, detailed reporting, and budget management. Bidders will be assessed on their proven track record, understanding of public sector communication needs, innovative approach to media deployment, and cost-effectiveness. This is an opportunity for experienced media agencies to contribute to the City of Chicago's public service objectives.