MEDIA PLAN AND COVERAGE STRATEGY FOR MUNICIPAL MANAGEMENT YEAR 2026

Auto-translated from Spanish

Original title: PLAN DE MEDIOS Y ESTRATEGIA DE COBERTURA DE LA GESTIÓN MUNICIPAL AÑO 2026

Published: Aug 6, 2026

Updated: Aug 6, 2026

Source: chile_mercadopublico

About This Opportunity

This is a consulting contract in the media and communication and governance and public administration sectors, with a focus on Digital Media, Public Relations and Advertising. Located in Chile, Latin America, this opportunity is open to firms and consortiums. Proposals must be submitted before August 17, 2026.

Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the media and communication sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

Original language: Spanish

This tender, ID 5926178, originates from Chile and is listed on chile_mercadopublico. It is for a "PLAN DE MEDIOS Y ESTRATEGIA DE COBERTURA DE LA GESTIÓN MUNICIPAL AÑO 2026" (Media Plan and Coverage Strategy for Municipal Management Year 2026). The contracting authority is seeking professional services to develop and implement a comprehensive media plan and communication strategy for the municipality's activities in 2026. This procurement aims to enhance public awareness, engagement, and transparency regarding municipal governance and services. The scope of work typically involves market research, identifying target audiences, selecting appropriate media channels (e.g., traditional media, social media, digital platforms), developing key messaging, creating communication materials, and executing campaigns to ensure effective coverage of municipal initiatives. Bidders are expected to be experienced marketing, public relations, or communication agencies with a proven track record in developing and implementing media strategies, particularly for public sector clients. Requirements will include expertise in media planning, campaign management, content creation, and performance monitoring. Proposals must outline a detailed strategic approach, a proposed media mix, a budget, a timeline, and methods for measuring the effectiveness and impact of the communication efforts. Understanding the local context and communication landscape in Chile would be advantageous.

Data provenance

This notice is sourced from Chile Mercado Publico and was originally published on August 6, 2026. Last refreshed today. Original language: Spanish. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

Frequently asked questions about this tender

Where will the contract be performed?

The contract is for delivery in Chile. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit Chile Mercado Publico to access the full notice, required documents, and submission instructions provided by the contracting authority.

When does this tender close?

The submission deadline is August 17, 2026. You have 11 days left to prepare and submit your proposal to the contracting authority.

What type of contract is this?

This is a Consulting contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.