Commercial animation platform business market

This tender concerns the development and implementation of a commercial animation platform for EDF, specifically for its Customer Journey and Operations Department. This team supports the eight Regional Commercial Directorates (DCR) and the Major Accounts Directorate (DGC) by proposing commercial actions aimed at their employees. The primary objective is to boost proactive sales and contribute to achieving sales targets.

The core of this initiative involves creating a dedicated internet platform. This platform will serve as a central hub for managing and monitoring national "highlight" periods or campaigns. These campaigns are designed to incentivize employees and drive sales performance. Accompanying this platform will be a digital gift shop. Through this shop, employees will be able to redeem points earned during the "highlight" periods for various rewards. This system aims to motivate staff and foster a more engaged sales environment.

The scope of work likely includes the design, development, deployment, and potentially ongoing maintenance of both the animation platform and the associated e-commerce gift shop. Key considerations will be user experience for employees, integration with existing EDF systems, security, and the ability to track campaign performance and reward redemption effectively. This project falls within the scope of customer relationship management and employee engagement strategies within a large corporate structure.

This is a services contract in the information and communication technology and trade and industry sectors, with a focus on e-commerce, Enterprise Systems and Market Development. Located in France, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 1.9 million.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.