P.O.C. 2021-2027 – THEME AREA 03 BUSINESS COMPETITIVENESS - INTERVENTION LINE 03.02 TOURISM AND HOSPITALITY. INTERVENTION "COMPETITIVE REPOSITIONING AND PROMOTION OF TOURIST DESTINATIONS" - REGIONAL STRATEGIC TOURISM PLAN "PUGLIA 3X6X5 2025-2030" - DGR NO. 1083 OF 29/07/2025. APPROVAL OF THE FIRST ACTIVITIES RELATED TO THE PROJECT SHEETS ALREADY APPROVED WITH DGR NO. 1083/2025 UNDER THE REGIONAL STRATEGIC TOURISM PLAN "PUGLIA 3X6X5 – 2025-2030". APPROVAL OF THE ACTIVITY PLAN FOR THE FIRST PART OF THE STRATEGIC REGIONAL TOURISM PLAN 3X6X5-2025/2030.

The tender pertains to the P.O.C. 2021-2027 initiative, specifically focusing on Theme Area 03, which addresses business competitiveness through Intervention Line 03.02 related to tourism and hospitality. The primary objective is the competitive repositioning and promotion of tourist destinations as part of the Regional Strategic Tourism Plan "PUGLIA 3X6X5 2025-2030". This plan was approved under DGR No. 1083 on July 29, 2025, and this tender marks the approval of the initial activities associated with the already sanctioned project sheets. The contracting authority for this tender is Puglia Promozione, the Regional Tourism Agency, located in Bari. The estimated value of the contract is EUR 172,134.43, which encompasses services related to event organization. The awarded contract has been granted to 365 giorni in puglia s.r.l.s., with an award value matching the estimated amount. Additionally, the services will include communication, brand promotion for Puglia, and participation in the 12th edition of BTM Italia 2026, scheduled for February 26-27, 2026, at the Fiera del Levante in Bari. The relevant tender documents can be accessed via the provided link.

This is a services contract in the information and communication technology and culture and heritage sectors, with a focus on Tourism Development. Located in Italy, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 172,134.

Published through ANAC (Italy), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.