Podcast usage habits

Research objective, research questions Through data collection, we aim to get a comprehensive picture of the podcast listening habits of the Hungarian population. The core of the research would be a questionnaire survey, supplemented by focus group research. In the questionnaire survey, we primarily seek to answer which segments of society listen to podcasts, and to what extent, possibly listening to programs that were previously broadcast on a radio media service. • The questions would include whether they regularly listen to podcast channels, if so, which ones, and besides these, which ones they know, which media channel they prefer for following talk shows? • On what platform do they listen to them? Do they use different applications, online collection sites? Where and in what situation do they consume podcasts? • Measurement of social involvement. The questions would include, for example, whether political conviction is an important factor in choosing a podcast, whether they know which political side a given podcast belongs to (if it is about public affairs), whether they discuss what they heard in the podcast with their acquaintances, whether they feel a close relationship with those who listen to the same podcast, do they follow the host or guests on social media platforms? • The criterion for participating in the focus group discussion is to listen to podcasts on a weekly basis, preferably several different ones. We want to conduct the sessions in at least three different locations (Budapest, county seat, smaller town). We will conduct the study in two age groups per location, forming a younger and an older age group. Thus, we envision a total of six groups, with approximately 8-10 people participating in each session. During the focus group discussion, we hope to get answers to why they choose podcast channels, how important the "personal charm" of the content producer is, their experience on other media channels (familiarity of the host). How does podcast listening rank compared to other traditional media channels? Has listening to podcast channels changed their media consumption habits, in relation to this: did they previously listen to the radio, internet radio, do they listen now? Prescribed methodology • Conducting a 1000-person CAPI quantitative household survey, the interview length must not exceed 30 minutes. • Conducting 8 group focus group research, carrying out 2 group research, the duration of which must not exceed 90 minutes. • during the research, representativeness must be maintained with regard to gender, age group, settlement type, and educational attainment among internet users aged 16 and over. • during the focus group survey, care must be taken to ensure that Budapest, county seats, and villages are represented. Deliverables • Transfer of database in .sav and .xlsx format (contains the results of the questionnaire research) • Short study in Word and PDF format • Detailed study in Word and PDF format • Textual transcriptions related to qualitative research • Video recording of the focus group research