Call for Proposals for Commissioning of PR Video Production Business for Sanuki San Fruit "Sanuki Hime"

Call for Proposals for Commissioning of PR Video Production Business for Sanuki San Fruit "Sanuki Hime" 1. Call for Proposals for Commissioning of PR Video Production Business for Sanuki San Fruit "Sanuki Hime" via Planning Proposal Method (Proposal Method) (Announcement) The contractor will be publicly solicited via the planning proposal method as follows. Contract Manager: Kagawa Agricultural Product Distribution and Consumption Promotion Council Date: October 23, Reiwa 8 Chairman: Nobuyuki Okuda 1. Matters Concerning the Public Solicitation (1) Commissioned Business Name: PR Video Production Commissioned Business for Sanuki San Fruit "Sanuki Hime" (2) Commission Period: From the date of contract signing until March 19, Reiwa 9 (Friday) [until submission of the performance report] (3) Commission Limit: 300,000 yen (including consumption tax and local consumption tax) (4) Payment Method: Settlement payment (5) Outline of Commissioned Business: As per the attached specifications (Document 1) 2. Application Qualifications Applicants must meet the following requirements. (1) Those who do not fall under the provisions of Article 167-4 of the Local Government Act (Reiwa 8, Cabinet Order No. 16). (2) Those who are not currently subject to suspension of designation based on the Kagawa Prefecture Goods Purchase Designation Suspension Measures Ordinance (Reiwa 11, Kagawa Prefecture Notice No. 787). (3) Those for whom an application for commencement of rehabilitation proceedings under the Company Rehabilitation Act (Reiwa 14, Act No. 154) or an application for commencement of reorganization proceedings under the Civil Reorganization Act (Reiwa 11, Act No. 225) has not been filed. However, the following persons shall be deemed to meet this requirement: ① Those for whom a decision to commence rehabilitation proceedings under the Company Rehabilitation Act has been made. ② Those for whom a decision to approve a rehabilitation plan under the Civil Reorganization Act (limited to those that have become final and binding) has been made. (4) Those who have no tax arrears in Kagawa Prefecture. (Those not listed in the list of eligible bidders for competitive bidding for the purchase of goods, etc., in accordance with Article 180, Paragraph 2 of the Kagawa Prefecture Accounting Regulations (Reiwa 39, Kagawa Prefecture Regulations No. 19) must submit a Kagawa Prefecture tax certificate (certificate of no arrears). However, this does not apply to those who have no obligation to pay prefectural taxes (e.g., voluntary organizations)). (5) Those who have their head office (main office) in Kagawa Prefecture, or those who have a branch office, business office, or other business establishment in the prefecture and have submitted a power of attorney delegating authority for business transactions with Kagawa Prefecture to the head of such office. (6) Those who have the technology and facilities and have experience in undertaking business equivalent to this business within the past five years. 3. Notification of Application Method and Confirmation Results of Application Qualifications (1) Submission of Application Form and Question Form ① Documents to be Submitted: 2. Expression of Intent to Apply (Form 1) . Applicant Overview (Form 1-1) ② Submission Deadline: November 4, Reiwa 8 (Wednesday) 17:15 "Must arrive within the period" (excluding Saturdays, Sundays, and holidays; reception hours 8:30-12:00, 13:00-17:15) ③ Submission Method: In person, by mail (registered mail only), or by email (PDF format only) ④ Submission Destination: As described in Section 9 below. ⑤ Other: The confirmation result of application qualifications will be notified in writing to all applicants by November 9 (Monday). Only those who meet the application qualification requirements may submit a planning proposal. (2) Submission of Planning Proposal and Quotation Proposals should be based on the specifications. Submit one original and seven copies (company name and seal not required). ① Documents to be Submitted: . Planning Proposal Cover (Form 2) . Planning Proposal (Form 2-1) Please describe in as much detail as possible so that the judges of the Sanuki San Fruit "Sanuki Hime" PR Video Production Commissioned Business Proposal can grasp the concrete image. In addition, create the planning proposal divided into the following items, and print on A4 size (long side binding) single-sided as a basic rule. - Video Title - Planning Concept - Video Outline - Composition (Storyboard) - Production Business Implementation System, Production Staff, Performers, Work Process . Quotation (Form 3) - Present the expenses necessary for the implementation of the proposed business with a simple breakdown. ② Submission Deadline: November 17, Reiwa 8 (Tuesday) 17:15 "Must arrive within the period" (excluding Saturdays, Sundays, and holidays; reception hours 8:30-12:00, 13:00-17:15) ③ Submission Method: Submit in person or by mail (registered mail only). One proposal per applicant. ④ Submission Destination: As described in Section 9 below. (3) Precautions ① All costs incurred for the application shall be borne by the applicant, and submitted documents will not be returned. ② Questions regarding the application (Form 4) will be accepted in writing or by email and should be submitted along with the expression of intent to apply. * Answers to questions will be provided by email on November 9 (Monday). ③ An information session on planning proposals for this business will not be held. ④ It is understood in advance that the business will be conducted in consultation with the prefecture, and changes may occur from the initial proposal. 4. Disqualification Reasons Proposals that fall under any of the following or involve other fraudulent acts will be disqualified. (1) When the prescribed documents are not complete by the submission deadline. (2) When the planning proposal does not meet the requirements indicated in the public announcement, such as missing information. (3) When there is falsehood or fraud in the submitted documents. (4) When the proposed estimated amount exceeds the contract limit. 5. Selection Method (1) The contractor will be selected after a written review of the submitted planning proposals. (2) Candidates will be selected using a comprehensive scoring method based on the evaluation criteria in Section 6 for the planning proposal content. (3) The selection committee chairman will adopt the proposal deemed most excellent overall, taking into account the acquired score and comments. However, if the acquired scores are tied, the selection committee will deliberate further to make a decision. If applications are received from one or more businesses, a contractor may not be selected if the total evaluation score is less than 60 points, and the planning proposal will be judged comprehensively. (4) The selection results will be promptly notified to all applicants in writing. (5) After the contractor is decided, a contract will be concluded after consultation on specific contract details. The contract may be concluded with modifications to the proposal based on the consultation. 6. Evaluation Criteria 7. Other (1) All copyrights for the adopted planning proposals, designs, etc., shall belong to the Kagawa Agricultural Product Distribution and Consumption Promotion Council (hereinafter referred to as the "Council"). Evaluation Item | Points | Score ---|---|--- Planning | Whether the characteristics and deliciousness of "Sanuki Hime" are conveyed, making people want to "eat it" or "buy it" | 30 | Whether it contributes to improving the brand image of "Sanuki Hime" | 20 | Whether it incorporates Instagram trends and appeals to the target audience | 20 Production | Whether there is a system that can promptly and appropriately execute the commissioned business | 10 Other | Any other particularly noteworthy aspects of the proposal | 10 Expenses | Whether the expenses are reasonably calculated for the proposed content | 10 Total | | 100 (2) After the contractor is decided, the adopted planning content may be partially changed through consultation between both parties within the budget. 8. Schedule (Planned) October 23 (Friday): Public solicitation begins November 4 (Wednesday): Deadline for submission of expression of intent to apply and questions (in person, by mail, or by email; must arrive at the secretariat by 17:15) November 9 (Monday): Notification of application qualification confirmation results, answers to questions (notified by email) November 17 (Tuesday): Deadline for submission of planning proposals (in person or by mail; must arrive at the secretariat by 17:15) Mid-November: Written review Late November: Notification of selection results Late November: Contract signing 9. Application/Inquiry Contact 〒760-8570 Kagawa Agricultural Product Distribution and Consumption Promotion Council Secretariat Kagawa Prefectural Government Agriculture, Forestry and Fisheries Department Agricultural Production and Distribution Division Agricultural Product Brand Promotion Group Contact: Norikane, Ogawa TEL: 087-832-3417, FAX: 087-837-2481 E-mail: cv2187@pref.kagawa.lg.jp 1. Specifications for Commissioned Business of PR Video Production for Sanuki San Fruit "Sanuki Hime" 1. Business Name: PR Video Production Commissioned Business for Sanuki San Fruit "Sanuki Hime" 2. Client: Kagawa Agricultural Product Distribution and Consumption Promotion Council, Chairman Nobuyuki Okuda 3. Performance Period: From the date of contract signing until March 19, Reiwa 9 (Friday) (*Set shooting and advertising distribution schedule in line with the peak shipping season) 4. Delivery Location: Kagawa Agricultural Product Distribution and Consumption Promotion Council Secretariat, Kagawa Prefectural Government Agriculture, Forestry and Fisheries Department Agricultural Production and Distribution Division, Agricultural Product Brand Promotion Group Contact: Norikane, Ogawa Phone: 087-832-3417 E-mail: cv2187@pref.kagawa.lg.jp 5. Business Overview To expand recognition and consumption of "Sanuki Hime" (strawberry), an original variety of Kagawa Prefecture, produce highly appealing short videos (for Instagram Reels) that make viewers want to "eat it" or "buy it," targeting young people and families, and conduct targeted distribution via Instagram advertising. (1) Characteristics of the Target Product: "Sanuki Hime" Registered in Reiwa 21 as an original strawberry variety of Kagawa Prefecture. It is characterized by its large, round shape, soft texture, refreshing and elegant sweetness, and rich aroma. It also has sweetness even in early spring and can be enjoyed for a long period. (2) Video Content: - The content should make viewers want to eat it. - Incorporate Instagram trends and encourage sharing and saving (bookmarking). 6. Specifications, etc. Item | Content ---|--- Theme | PR production of Sanuki San Fruit "Sanuki Hime" based on "5. Business Overview" Number of productions | 2 Program duration | Within 30 seconds per production Image quality, etc. | Full High Definition (1080x1920 pixels or higher), vertical format (9:16) *Optimized for full-screen smartphone display Performers | Hand/mouth part models, or non-talents (talent/celebrity appearances are not allowed) Usage | - Video distribution on the prefectural website (using YouTube) and the prefecture's Instagram account "Kagawa Agricultural Product Support Group (Kagawa Prefecture Agricultural Production and Distribution Division)", etc. - Broadcast at prefectural facilities and events organized by the Council. - Broadcast by installing players at prefectural mass retailers and prefectural antenna shops, etc. - Still image data and recipe content for public relations and recipe creation by the prefecture/council. Advertising requirements | - Conduct targeted advertising (within and outside the prefecture, ages 20-40, interested in food, sweets, fruits, etc.) in line with the season. - Submit an advertising operation report summarizing impressions, playback counts, engagement, etc., after the advertising distribution period ends. Secondary use | Handle rights for unlimited, free use on the official websites of Kagawa Prefecture and the Council, at events, and in mass retailer stores, etc. 7. Delivered Items (1) Delivery Date: By March 19, Reiwa 9 (Friday) (*Advertising distribution will be carried out according to each shipping period and completed by the deadline) (2) Deliverables: - Completed video data (MP4 format / 9:16 vertical): 2 - Data without text (master video data): 2 - Still images (thumbnails, capture images for public relations): Multiple - Advertising distribution results report (PDF format): 1 set (3) Delivery Method: Deliver the produced videos as follows. - DVD (MP4 format): 2 - DVD (WMV format): 2 - DVD (MOV format): 2 *Send electronic data from the large file transfer system designated by the prefecture for the deliverables including the above formats. 8. Business Details (1) Creation of storyboards and composition plans based on trends and algorithms, interviews, recording, and editing. (2) Three or more meetings with the Council (including a preview before completion). (3) Review and adjustment of video content by the Council. (4) Delivery of necessary data to the Council for broadcasting as described in "6. Specifications, etc." under "Usage." (5) Necessary rights processing when using copyrights or other rights held by third parties. (6) Instagram advertising distribution setup (audience targeting, area targeting, period targeting) and operation. (7) Monitoring and optimization of advertising operations, and creation of performance measurement reports. 9. Budget Limit: 300,000 yen (including consumption tax and local consumption tax) *Advertising placement fee is 100,000 yen. 10. Precautions (1) Secure personnel and a system capable of responding promptly when carrying out the business. (2) Details regarding the theme and production will be decided as necessary through discussions with the Council. (3) When producing, gather information through discussions with the Council and interviewees as appropriate. (4) If any unclear points arise during the execution of the business, consult with the Council each time and strive for smooth and appropriate execution of the business. (5) If the business is to be transferred to another contractor by the end of the business, take necessary measures to ensure a smooth handover. (6) Prepare and submit a report by the end of the business. (7) Necessary goods and services for the business shall be included in the commissioned amount. Payment of the commissioned fee shall be made upon completion. (8) When handling personal information in the execution of this contract, the contractor must comply with the Kagawa Prefecture Personal Information Protection Ordinance (Reiwa 16, Kagawa Prefecture Ordinance No. 57) and the attached "Special Provisions for Personal Information Handling." 11. Handling of Copyrights for Deliverables (1) Ownership of Copyrights: The copyrights of the deliverables (rights stipulated in Articles 21 to 28 of the Copyright Act (Reiwa 45, Act No. 48), including rights stipulated in Articles 27 and 28 of the same Act. hereinafter referred to as the same) shall be owned by the Council. (2) Licensing to Third Parties: Licensing of deliverables to third parties will be handled collectively by the Council in consultation with the contractor, assuming broad use. (3) Conditions for Licensing: The prerequisite for licensing is that the deliverables will not be changed, deleted, or otherwise altered. (4) Handling of Rights Issues: Disputes arising with third parties regarding rights shall be handled sincerely at the request of the Council. (5) Copyright Notice: When publishing the deliverables, the copyright notice shall be "Production/Copyright: Kagawa Agricultural Product Distribution and Consumption Promotion Council." (6) Other Matters: Other matters not described in these specifications regarding copyright handling shall be processed through consultation between the Council and the contractor. 12. Other If photos of "Sanuki Hime" are needed, photos owned by Kagawa Prefecture can be provided.