Provision of Services for the Execution of the Annual Marketing Plan for the "Wines of Portugal" Brand for the US Market in 2025 - Advertising

This tender is for the provision of services to execute the annual marketing plan for the "Wines of Portugal" brand specifically targeting the United States market in 2025. The focus of this particular procurement is on advertising services. The "Wines of Portugal" brand represents Portuguese wine exports, and the plan aims to increase its visibility, reputation, and sales within the competitive US market. The services required will involve developing and implementing advertising campaigns across various media channels relevant to the US consumer base. This could include digital advertising (social media, search engines, online publications), traditional media (print, potentially television or radio depending on budget and strategy), out-of-home advertising (billboards), and possibly partnerships with influencers or relevant organizations. The tender will likely detail the objectives of the marketing plan, target audience segments, key performance indicators (KPIs), budget allocation for advertising, and the expected deliverables from the service provider. The objective is to enhance the perception and market share of Portuguese wines in the US through strategic and effective advertising efforts.

This is a services contract in the media and communication, information and communication technology and general supplies sectors, with a focus on Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 181,090.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.