Provision of Services for the Execution of the Annual Marketing Plan for the "Wines of Portugal" Brand for the Canadian Market in 2025 - TV

This tender is for the provision of services to execute the annual marketing plan for the "Wines of Portugal" brand, specifically targeting the Canadian market in 2025. The inclusion of "TV" suggests a significant focus on television advertising or related media campaigns. The objective is to implement a comprehensive marketing strategy aimed at promoting Portuguese wines in Canada, increasing brand awareness, and driving sales. The services required likely include media planning and buying (especially for TV spots), creative development, campaign management, performance monitoring, and reporting. The contracting authority seeks a marketing agency or service provider with expertise in international marketing, particularly within the Canadian media landscape and the wine industry. The goal is to effectively reach Canadian consumers and enhance the market presence of Portuguese wines through strategic and impactful promotional activities.

This is a services contract in the media and communication, gender and inclusion and Monitoring Evaluation sectors, with a focus on Broadcasting and Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 198,369.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.