Provision of Services for the Execution of the "Wines of Portugal" Brand Annual Marketing Plan for the Canadian Market in 2025 - Activation in Ontario

This tender seeks a service provider to implement the annual marketing plan for the "Wines of Portugal" brand within the Canadian market, with a specific focus on activation activities in the province of Ontario during 2025. The contract involves executing a comprehensive set of marketing strategies and tactics designed to increase the awareness, preference, and sales of Portuguese wines among Canadian consumers and trade professionals in Ontario. Key activities may include digital marketing campaigns, social media engagement, public relations efforts, participation in or organization of wine-related events and festivals, trade promotions targeting retailers and restaurateurs, and potentially in-store activations. The service provider will be responsible for the end-to-end management of these activities, ensuring alignment with the overall "Wines of Portugal" brand strategy and objectives. Success will be measured by key performance indicators related to market penetration, brand visibility, consumer engagement, and sales uplift. The provider must possess deep knowledge of the Canadian wine market, particularly the regulatory and consumer landscape in Ontario, and demonstrate a proven track record in executing successful international marketing campaigns for the beverage sector.

This is a services contract in the information and communication technology, trade and industry and media and communication sectors, with a focus on Digital Media, Public Relations and Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 187,753.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.