Services for the Execution of the Annual Marketing Plan for the 'Wines of Portugal' Brand for the US Market in 2025 - Reverse Visits, Education, and B2B

This tender seeks services for the execution of the 2025 annual marketing plan for the 'Wines of Portugal' brand, specifically targeting the United States market. The plan encompasses three key areas: Reverse Visits, Education, and Business-to-Business (B2B) activities. Reverse visits typically involve bringing key US trade professionals (importers, distributors, sommeliers) to Portugal to experience the wine regions and meet producers. Educational initiatives aim to increase knowledge and appreciation of Portuguese wines among US trade and consumers. B2B activities focus on facilitating commercial relationships and sales between Portuguese wine exporters and US-based businesses. The objective is to enhance the visibility, reputation, and market share of Portuguese wines in the US through strategic marketing efforts. The service provider will be responsible for planning, organizing, and executing these activities, including logistics, event management, participant selection, and promotional campaigns. Bidders will be evaluated on their marketing expertise, experience in the US wine market, proposed strategies for each activity area, budget management, and track record in similar international marketing projects.

This is a services contract in the education and training, transport and logistics and trade and industry sectors, with a focus on Education Infrastructure and Logistics. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 200,328.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the education and training sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.