Provision of Services for the Execution of the Annual Marketing Plan of the "Wines of Portugal" Brand for the Canadian Market in 2025 - Advertising

This tender seeks the provision of advertising services as part of the annual marketing plan for the "Wines of Portugal" brand, targeting the Canadian market in 2025. The focus is specifically on advertising activities designed to promote Portuguese wines within Canada. This could encompass a range of media, including digital advertising, print media, outdoor advertising, and potentially broadcast media, depending on the strategy outlined in the marketing plan. The objective is to increase brand awareness, drive consumer interest, and ultimately boost sales of Portuguese wines in Canada. The procuring entity, likely Viniportugal or a similar organization, is looking for an advertising agency or media specialist with proven experience in the Canadian market and the wine sector. The selected provider will be responsible for developing and implementing advertising campaigns, managing media buys, and measuring campaign effectiveness. This initiative is a key component of the broader strategy to strengthen the "Wines of Portugal" brand internationally.

This is a services contract in the media and communication and information and communication technology sectors, with a focus on Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 190,064.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.