Provision of Services for the Execution of the Annual Marketing Plan for the "Wines of Portugal" Brand for the US Market in 2025 - Retail Promotion

This tender concerns the provision of marketing services specifically for the 'Wines of Portugal' brand, targeting the United States market in 2025. The focus of the services is on 'Retail Promotion'. This implies activities aimed at increasing the visibility and sales of Portuguese wines within retail environments in the US, such as supermarkets, liquor stores, and specialty wine shops. The services required could include point-of-sale materials, in-store tastings, promotional displays, retailer engagement programs, and potentially digital marketing campaigns directed at retail partners. The objective is to execute a strategic marketing plan designed to boost Portuguese wine sales at the retail level in a key international market. The tender seeks a marketing agency or service provider with expertise in the US retail landscape and the wine industry.

This is a services contract in the information and communication technology sector. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 55,580.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.