Provision of Services for the Execution of the "Wines of Portugal" Brand Annual Marketing Plan for the Ukrainian Market in 2025

This tender seeks a service provider to execute the annual marketing plan for the "Wines of Portugal" brand specifically targeting the Ukrainian market in 2025. The scope of work will involve implementing various marketing activities designed to promote Portuguese wines within Ukraine. This includes, but is not limited to, developing and executing promotional campaigns, organizing participation in relevant trade fairs or events, managing digital marketing efforts, and potentially conducting market research or consumer outreach initiatives. The objective is to enhance the visibility and market penetration of Portuguese wines in Ukraine, fostering increased consumption and export. The selected service provider will be responsible for the strategic planning, operational execution, and performance monitoring of all marketing activities outlined in the annual plan. This contract is crucial for ViniPortugal's ongoing efforts to expand the international presence of Portuguese wine producers and strengthen their competitive position in key global markets. The successful bidder will need to demonstrate a strong understanding of the Ukrainian beverage market, proven experience in international marketing, and the capacity to deliver measurable results aligned with the brand's objectives.

This is a services contract in the trade and industry, information and communication technology and Research sectors. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 47,000.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the trade and industry sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.