Provision of Services for the Execution of the Annual Marketing Plan for the 'Wines of Portugal' Brand for the Canadian Market in 2025 - Activation in Quebec

This tender concerns the provision of services to execute the annual marketing plan for the 'Wines of Portugal' brand specifically targeting the Canadian market in 2025, with a particular focus on activation activities within the province of Quebec. The objective is to appoint a marketing service provider who can implement strategies designed to promote Portuguese wines, increase their visibility, and drive sales in Canada. The services will encompass the execution of the pre-defined annual marketing plan, which may include digital marketing campaigns, public relations efforts, participation in trade shows or consumer events, social media management, content creation, and potentially in-store promotions or tastings. The emphasis on Quebec indicates a need for a service provider with specific knowledge of this regional market, including its consumer preferences, media landscape, and regulatory environment. The goal is to effectively position and promote 'Wines of Portugal' to Canadian consumers, particularly in Quebec, throughout 2025.

This is a services contract in the environment and climate, information and communication technology and trade and industry sectors. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 201,358.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the environment and climate sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.