Provision of Services for the Execution of the Annual Marketing Plan for the "Wines of Portugal" Brand for the Swiss Market in 2025

This tender seeks a service provider to execute the annual marketing plan for the "Wines of Portugal" brand specifically targeting the Swiss market in 2025. The objective is to promote Portuguese wines in Switzerland, increase their market share, and enhance brand awareness. The scope of services will likely include market research, development and implementation of promotional campaigns (digital marketing, social media, public relations, events), participation in trade fairs, managing relationships with importers and distributors in Switzerland, and potentially point-of-sale activities. The service provider will be responsible for translating the strategic marketing objectives into actionable activities within the Swiss context. The tender emphasizes the need for expertise in international marketing, particularly within the wine sector and the specific dynamics of the Swiss market. The contracting entity is likely Viniportugal or a similar organization responsible for promoting Portuguese wine exports.

This is a services contract in the information and communication technology, trade and industry and media and communication sectors, with a focus on Digital Media, Public Relations and Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 60,000.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.