Professional Services Provision - MARIA PAULINA MEJIA - CD - 20260081

The University Institution of Envigado is seeking professional services to provide comprehensive support in evaluating the impact of its institutional brand among various stakeholder and value groups. Additionally, the contract aims to secure ongoing support for the brand's positioning. This contract, reference CD - 20260081, is for a duration of 9 months and will be awarded through direct contracting. The service provider will be responsible for conducting impact assessments, analyzing brand perception, and developing strategies to enhance the university's brand visibility and reputation. This role requires expertise in marketing, communications, and brand management. The objective is to strengthen the institutional identity and market presence of the University Institution of Envigado, ensuring its continued growth and success. The services will be provided in Envigado, Antioquia.

This is a services contract in the Monitoring Evaluation and media and communication sectors, with a focus on Impact Assessment and Public Relations. Located in Colombia, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of COP 48.3 million.

Published through SECOP II Colombia (Date-Filtered), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the Monitoring Evaluation sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.