Professional Services Provision - MARIA PAULINA MEJIA - CD - 20260081

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Original title: Prestación de Servicios Profesionales - MARIA PAULINA MEJIA - CD - 20260081

INSTITUCION UNIVERSITARIA DE ENVIGADO

Published: Dec 23, 2025

Updated: Apr 29, 2026

Source: SECOP II Colombia (Date-Filtered)

This tender has been awarded

Awarded to Maria Paulina Mejia Orozco

Browse open Monitoring, Evaluation & Learning tenders in Colombia

Summary

Translated

The University Institution of Envigado is seeking professional services to provide comprehensive support in evaluating the impact of its institutional brand among various stakeholder and value groups. Additionally, the contract aims to secure ongoing support for the brand's positioning. This contract, reference CD - 20260081, is for a duration of 9 months and will be awarded through direct contracting. The service provider will be responsible for conducting impact assessments, analyzing brand perception, and developing strategies to enhance the university's brand visibility and reputation. This role requires expertise in marketing, communications, and brand management. The objective is to strengthen the institutional identity and market presence of the University Institution of Envigado, ensuring its continued growth and success. The services will be provided in Envigado, Antioquia.

Description

Prestación de servicios profesionales para brindar acompañamiento integral en la evaluación de impacto de la marca institucional entre los diferentes grupos de interés y de valor de la institución Universitaria de Envigado, así como el apoyo permanente para su posicionamiento

Entidad contratante: INSTITUCION UNIVERSITARIA DE ENVIGADO

Ubicación: Envigado, Antioquia

Tipo de contrato: Prestación de servicios

Modalidad: Contratación directa

Referencia: CD - 20260081

Duración: 9 Mes(es)

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About This Opportunity

This is a services contract in the Monitoring Evaluation and media and communication sectors, with a focus on Impact Assessment and Public Relations. Located in Colombia, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of COP 48.3 million.

Published through SECOP II Colombia (Date-Filtered), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the Monitoring Evaluation sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.