ADVERTISING SERVICES PROVISION - LB-036-2026

This tender, referenced LB-036-2026, is for the provision of advertising services by the Lotería de Boyacá, a public entity based in Tunja, Boyacá. The core objective is to secure comprehensive advertising and promotional services for the Lotería de Boyacá. This will be achieved through the development and implementation of advertising packages specifically designed to enhance the visibility and reach of the lottery. These promotional activities are intended to align with and support various cultural, artistic, and sporting events taking place across different cities and municipalities. The contract type is a service provision agreement, operating under a special procurement regime. The duration of the contract is specified as one month. This initiative aims to leverage public events to boost the Lotería de Boyacá's presence and engagement with the public, thereby potentially increasing ticket sales and revenue. The Lotería de Boyacá seeks a qualified service provider capable of delivering creative and effective advertising strategies tailored to these diverse events and locations within the Boyacá region. The selected bidder will be responsible for the planning, execution, and monitoring of advertising campaigns across various media channels, ensuring maximum impact and alignment with the Lotería's promotional goals.

This is a services contract in the media and communication, culture and heritage and trade and industry sectors, with a focus on Advertising, Tourism Development and Market Development. Located in Colombia, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of COP 55.0 million.

Published through SECOP II Colombia (Date-Filtered), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.