Provision of Professional Services for the Formulation, Implementation, and Execution of Marketing Strategies at the Technical Unit for Public Services (UTSP) of the Municipal Mayor's Office of Bucaramanga - SA-SA-CPS-2798-2026

This tender, issued by the Municipality of Bucaramanga, Santander, Colombia, seeks professional services for the formulation, implementation, and execution of marketing strategies. The services will be provided to the Technical Unit for Public Services (UTSP) of the Municipal Mayor's Office. The contract is for a duration of 6 months and will be awarded through direct contracting. The objective is to enhance the UTSP's public outreach, communication, and engagement through effective marketing strategies. This includes developing and executing plans to promote public services, improve citizen awareness, and potentially gather feedback. The professional services required likely encompass market research, strategy development, content creation, campaign management, and performance analysis. The selected provider will play a key role in strengthening the UTSP's communication efforts and ensuring that its services are effectively communicated to the citizens of Bucaramanga. The tender emphasizes the need for expertise in marketing strategy and public service communication.

This is a services contract in the media and communication and urban development and housing sectors, with a focus on Municipal Services. Located in Colombia, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of COP 30.0 million.

Published through SECOP II Colombia (Date-Filtered), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.