Negotiated Procedure without Prior Publication of a Call for Tenders, Art. 76 Paragraph 2, Letter b) of the Code, for the Acquisition of Communication Services for the Promotion of the Marche Region through Editorial Products, Press Releases, Websites, TV, and Social Channels on the Occasion of the Marche Stages of the 2026 Giro d'Italia, 2026 Giro-E, and 2026 Tirreno Adriatico Events - Marche Stages

The Marche Region, acting as the Contracting Authority, has awarded a contract for communication services aimed at promoting the Marche territory. This procurement was conducted via a negotiated procedure without prior publication of a call for tenders, in accordance with Article 76, Paragraph 2, Letter b) of the relevant code. The estimated value of the contract was EUR 500,000.00, with the final award value matching this amount. The services procured include the creation and dissemination of promotional content through various media channels. Specifically, the scope of work encompasses editorial products, press releases, website content, television coverage, and social media engagement. These communication efforts are strategically timed to coincide with and capitalize on the Marche region's involvement in major cycling events in 2026, namely the Giro d'Italia 2026, Giro-E 2026, and Tirreno Adriatico 2026, focusing on the stages held within the Marche region. The primary objective is to leverage these high-profile sporting events to enhance the visibility and appeal of the Marche territory to a wider audience. The awarded contract, identified by CIG BA483A92DC, was secured by RCS SPORT S.P.A. The tender documents were made available through the Marche Region's procurement portal. The CPV code associated with this procurement is for electronic publishing services.

This is a services contract in the media and communication and information and communication technology sectors. Located in Italy, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 500,000.

Published through ANAC (Italy), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.