Open procedure for management, coordination and marketing services of the LuXembourg Collection in the territory of the Grand Duchy of Luxembourg and for specific international missions

Within the framework of its mission, the Brand Image unit, better known to the general public under the initiative "LuXembourg - Let's Make It Happen", of the Ministry of the Economy (hereinafter "MECO") is developing a collection of promotional products (called "LuXembourg Collection" or "Collection") with the following objectives: • Showcase local know-how, diversity and creativity of Luxembourg internationally • Promote and appreciate the values and faces of Luxembourg • Bring the "LuXembourg" brand to life and travel around the world It is in this context that MECO partners with local producers to develop new items for the Collection, with a sustainable, local and contextualized approach (through storytelling around the product). It should be noted that the LuXembourg Collection fulfills the following functions: • Official representation gifts as used by embassies, LTIOs, ministries, etc.; • Conventional gifts for an international audience; • Souvenirs or gifts purchased by international tourists and visitors; • Identification products worn by the local general public; • Promotional material for an international audience in the context of organizing large-scale international events, for example. The subject of the contract is the conclusion of a service contract for the management, coordination and marketing of the LuXembourg Collection. In order to continue to develop items for the "LuXembourg" brand, MECO is calling on an external partner responsible for centralizing the entire management of the "LuXembourg Collection" at a single point of contact. The objective of the collaboration is to benefit from a central and unique point of contact to coordinate, develop and control the entire product range. The partner will also be responsible for the purchase, warehousing, sale and delivery of the collection items in national and international B2B channels. These services may, if necessary, be extended to the B2C network. The contract aims to ensure a quality service as defined in these specifications. The contract will be concluded for a period of three years, starting from January 1, 2027. In-depth knowledge of the Luxembourgish producer market is essential to submit a bid.