Promotion of the City of Warsaw in national and European basketball competitions involving the Legia Warszawa team

This tender, originating from Poland and published via the TED (Tenders Electronic Daily) platform, seeks comprehensive promotional services for the city of Warsaw. The contracting authority is seeking to leverage the visibility and popularity of basketball, specifically through the participation of the Legia Warszawa team in national and European competitions. The primary objective is to enhance the image and brand of Warsaw on both domestic and international stages.

The scope of services required under this procurement will likely encompass a wide range of promotional activities designed to capitalize on the sporting events. This typically includes, but is not limited to, strategic marketing planning, development and execution of advertising campaigns across various media channels, public relations activities, and the creation of promotional materials. Bidders may also be expected to manage social media engagement, organize events related to the team's participation, and potentially facilitate media coverage. The ultimate goal is to ensure that Warsaw is prominently and positively showcased to a broad audience, thereby fostering tourism, investment, and general public awareness. The CPV code associated with this tender is 79340000-9, Promotional services. This is a services contract.