Tailoring - Agreement for Cohesion/POC Puglia 2021-2027. AT 03 Business Competitiveness - Intervention Line 03.02 'Tourism and Hospitality'. Intervention 'Competitive Repositioning of Tourist Destinations'. Open Call Major Events. Executive Project 'Digital Communication and Brand Identity of the Puglia Destination' Media Plan and Major Events. Negotiated Procedure ex Art. 76, Paragraph 2, Letter b) No. 3 of Legislative Decree No. 36/2023, on EmPULIA for the Acquisition of Off/On-line Communication Services

Puglia Promozione, the Regional Tourism Agency, is undertaking a negotiated procedure via EmPULIA, as per Article 76 of Legislative Decree No. 36/2023, for the acquisition of digital and traditional communication services. This initiative falls under the 'Agreement for Cohesion/POC Puglia 2021-2027', specifically targeting business competitiveness within the tourism and hospitality sector. The project, 'Competitive Repositioning of Tourist Destinations', includes an 'Open Call for Major Events' and focuses on the 'Digital Communication and Brand Identity of the Puglia Destination'. The awarded contract, valued at EUR 40,983.61 to SARTORIA DEGLI SPIRITI SOCIETA' COOPERATIVA, covers media planning and communication services. The objective is to enhance Puglia's brand identity and promote its tourism offerings through strategic communication campaigns, both online and offline, thereby boosting competitiveness and attracting visitors.

This is a services contract in the culture and heritage, media and communication and information and communication technology sectors, with a focus on Tourism Development, Hospitality and Advertising. Located in Italy, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 40,984.

Published through ANAC (Italy), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.