SD - Image research
About This Opportunity
TranslatedThe Flemish public broadcaster VRT is seeking a partner to conduct structural image research for its main brand, VRT, as well as its various distribution and sub-brands, and key competitors. The objective is to systematically monitor brand perception and to map the complementarity between the VRT main brand and its associated distribution and sub-brands. The research will cover a range of VRT's offerings, including television channels (VRT1, VRT Canvas), radio stations (Radio 1, Radio 2, Klara, Stubru, MNM, De Tijdloze, Radio Béné), digital platforms (VRTMax, VRTNWS, Nwsnwsnws), and specific sub-brands like Sporza, Ketnet JR, Dagelijkse Kost, and WinWin.
The scope of work includes data collection, with added value expected in questionnaire design and analysis. VRT requires the following specific research frequencies: annual comprehensive image research for the main VRT brand and major competitors; biennial comprehensive image research for television distribution brands (VRT1, VRT Canvas) and competitors; biennial, alternating with television research, comprehensive image research for radio distribution brands and competitors; annual comprehensive image research for VRTMax and competitors; annual comprehensive image research for VRTNWS (including Nwsnwsnws) and competitors; and biennial comprehensive image research for sub-brands Sporza and Ketnet JR. Additionally, ad hoc comprehensive image research for sub-brands Dagelijkse Kost and WinWin is required. The selected partner will play a crucial role in providing insights into brand positioning and audience perception across VRT's diverse media landscape.
This is a services contract in the media and communication, Research and Monitoring Evaluation sectors, with a focus on Policy Research and Program Evaluation. Located in Belgium, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 350,000.
Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Auto-translated from DutchVRT wishes to structurally monitor the image of the parent brand VRT and its various distribution and sub-brands, as well as its closest competitors. Furthermore, we want to map the complementarity of the parent brand VRT and the distribution and sub-brands through a standardized approach. Parent Brand Distribution Brands Sub-brands VRT VRTMax VRTNWS VRT1 Nwsnwsnws VRT Canvas Sporza Radio 1 Ketnet JR Radio 2 Dagelijkse Kost Klara WinWin Stubru MNM Radio Béné De Tijdloze VRT is looking for a partner who can be responsible for data collection and who offers added value in preparing the questionnaire and analysis. VRT wishes to - annually set up a comprehensive image survey of the VRT brand and its main competitors. - every two years, set up a comprehensive image survey of the television distribution brands VRT1, VRT Canvas, and some important competitors. - every two years, alternating with the survey of television distribution brands, set up a comprehensive image survey of the radio distribution brands Radio 1, Radio 2, Klara, Stubru, MNM, De Tijdloze, and Radio Béné, and some important competitors. - annually set up a comprehensive image survey of the VRTMax brand and its main competitors. - annually set up a comprehensive image survey of the VRTNWS brand and its main competitors. The Nwsnwsnws brand will also be integrated into this survey. - every two years, set up a comprehensive image survey of the sub-brands Sporza and Ketnet JR. - set up a comprehensive image survey of the sub-brands Dagelijkse Kost and WinWin on an ad hoc basis.
Data provenance
This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on December 10, 2025. Last refreshed 18 days ago. Original language: Dutch. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About De Vlaamse Radio en Televisieomroep
De Vlaamse Radio en Televisieomroep has issued 46 procurement notices on BidsFactory, including 1 currently open and 35 awarded contracts. Activity concentrates in Information & Communication Technology, General Supplies & Services, and Media & Communications. All notices are published for Belgium. Notices are distributed via Belgium e-Procurement and TED - Tenders Electronic Daily (EU). Most recent publication: August 10, 2026.
Frequently asked questions about this tender
Is this tender still open?
No — the contract has already been awarded to DataSynergy. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by De Vlaamse Radio en Televisieomroep in Belgium. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
DataSynergy was awarded the contract for €420,000. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Belgium. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.
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