Tenders/Selection of Marketing and Media Placement Firm
Awarded🇪🇹EthiopiaServicesThis tender has expired

Selection of Marketing and Media Placement Firm

About This Opportunity

Contract Award | Project: Ethiopia Digital ID for Inclusion and Services Project | Method: Request for Bids | Ref: ET-NIDP-483135-NC-RFP

This is a services contract in the water and sanitation, transport and logistics and information and communication technology sectors. Located in Ethiopia, Africa, this opportunity is open to firms and consortiums, with an estimated budget of USD 62.3 million.

Published through WB - World Bank, a multilateral development bank that follows standardized international procurement guidelines. Projects funded by multilateral institutions are generally open to international bidders from eligible member countries for services in the water and sanitation sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

Project: Ethiopia Digital ID for Inclusion and Services Project

Contract Award

Project:P179040-Ethiopia Digital ID for Inclusion and Services Project
Loan/Credit/TF Info:IDA-74630
Bid/Contract Reference No:ET-NIDP-483135-NC-RFP
Procurement Method:RFB-Request for Bids
Scope of Contract:Selection of Marketing and Media Placement Firm LOT 1: Above the Line (ATL) Marketing and Communications
Notice Version No:0


Date Notification of Award Issued
(YYYY/MM/DD)
2025/11/26
Duration of Contract

2 Year(s)
Awarded Bidder(s):
ZELEMAN COMMUNICATION, ADVERTISING AND PRODUCTION PLC (1030447)
Addis Ababa
Country: Ethiopia
Bid Price at Opening
ETB

Evaluated Bid Price
ETB 62318172.04
Signed Contract price
ETB 62318172.04

Evaluated Bidder(s):
TTREE ADVERTISING PLC (1031353)
Addis Ababa
Country: Ethiopia
Bid Price at Opening
ETB

Evaluated Bid Price
ETB 405429388.00

SPOTLIGHT COMMUNICATION AND MARKETING PLC (1030494)
Addis Ababa, Ethiopia
Country: Ethiopia
Bid Price at Opening
ETB

Evaluated Bid Price
ETB 106473289.01

Rejected Bidder(s):
CACTUS COMMUNICATION PLC (1031368)
Addis Ababa
Country: Ethiopia
Bid Price at Opening
ETB

Evaluated Bid Price
ETB

Reason for Rejection
Bid Security not Provided

STEP INNOVATIONS AFRICA LIMITED (920723)
BP 1088-00606 2e étage, Suites de bureaux, Aile B, Route de Parklands, Nairobi, Kenya Portable : +254 710350839 E-mail : stepinnovationsafrica@gmail.com
Country: Kenya
URBAN FILM PRODUCTION PLC (1031352)
Addis Ababa
Country: Ethiopia
Bid Price at Opening
ETB

Evaluated Bid Price
ETB

Reason for Rejection
Non Responsive

Data provenance

This notice is sourced from WB - World Bank and was originally published on January 28, 2026. Last refreshed today. Reference: OP00423159. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Ethiopia Digital ID for Inclusion and Services Project

Ethiopia Digital ID for Inclusion and Services Project has issued 25 procurement notices on BidsFactory, including 2 currently open and 13 awarded contracts. Activity concentrates in Education & Training, Information & Communication Technology, and Transport & Logistics. All notices are published for Ethiopia. Notices are distributed via WB - World Bank. Most recent publication: May 7, 2026.

Frequently asked questions about this tender

How can I submit a bid?

Visit WB - World Bank to access the full notice, required documents, and submission instructions. Quote reference OP00423159 when communicating with the contracting authority.

Is this tender still open?

No — the contract has already been awarded to ZELEMAN COMMUNICATION, ADVERTISING AND PRODUCTION PLC. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by Ethiopia Digital ID for Inclusion and Services Project in Ethiopia. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Water & Sanitation sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

ZELEMAN COMMUNICATION, ADVERTISING AND PRODUCTION PLC was awarded the contract for $62,318,172. The figure reflects the value disclosed by the contracting authority in the award notice.

Where will the contract be performed?

The contract is for delivery in Ethiopia. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

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Key Details

Submission Deadline
Jan 28, 2026
Deadline passed
Estimated Budget
$62,318,172 - $62,318,172
Contract Type
Services
Eligibility
Firms / Consortiums
Language
English
Reference
OP00423159

Source

w
world_bank
Official Source

Contracting Authority

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