Tenders/Service Contract for the Provision of a Loyalty Scheme to HRI Racecourses Ltd

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Service Contract for the Provision of a Loyalty Scheme to HRI Racecourses Ltd

Horse Racing Ireland (HRI)

Published: Aug 26, 2026

Updated: Aug 26, 2026

Source: TED - Tenders Electronic Daily (EU)

About This Opportunity

This is a services contract in the general supplies sector, with a focus on General Supplies. Located in Ireland, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 215,000. Proposals must be submitted before September 11, 2026.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

This tender, sourced from Ireland via TED, is for a service contract to provide a loyalty scheme for HRI Racecourses Ltd. The Horse Racing Ireland (HRI) is seeking a supplier to design, implement, and manage a comprehensive loyalty program aimed at enhancing customer engagement and patronage across its racecourse venues. The scope of services typically includes the development of a loyalty platform (which could be digital, card-based, or a hybrid), defining reward structures, managing member sign-ups and data, processing transactions, and providing reporting on scheme performance. The objective is to incentivize repeat visits, increase spending, and build stronger relationships with racegoers. Potential bidders should demonstrate expertise in loyalty program design, customer relationship management (CRM), data analytics, and marketing services, preferably within the sports, leisure, or hospitality sectors. The contract will likely specify key performance indicators (KPIs) related to member acquisition, retention, and engagement. The provider will be expected to offer ongoing support and continuous improvement of the scheme to maximize its effectiveness for HRI Racecourses Ltd.

Data provenance

This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on August 26, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Horse Racing Ireland (HRI)

Horse Racing Ireland (HRI) has issued 229 procurement notices on BidsFactory, including 4 currently open and 172 awarded contracts. Activity concentrates in General Supplies & Services, Information & Communication Technology, and Construction & Civil Works. All notices are published for Ireland. Notices are distributed via ireland_etenders_csv, eTenders - Ireland Public Procurement, and TED - Tenders Electronic Daily (EU). Most recent publication: August 26, 2026.

Frequently asked questions about this tender

How can I submit a bid?

Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.

When does this tender close?

The submission deadline is September 11, 2026. You have 17 days left to prepare and submit your proposal to the contracting authority.

Who is the contracting authority?

This notice was issued by Horse Racing Ireland (HRI) in Ireland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the General Supplies & Services sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

What is the estimated budget?

The estimated contract value is €215,000 - €215,000. Bidders should ensure their proposals are consistent with this range and account for any local taxes and contract execution costs.

Where will the contract be performed?

The contract is for delivery in Ireland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.