ENROLLMENT CAMPAIGN SERVICES 2026-2027
About This Opportunity
TranslatedThis tender seeks to contract services for the "Enrollment Campaigns 2026-2027". The objective is to develop and implement comprehensive communication and marketing strategies to support the enrollment processes for the academic years 2026 and 2027. The scope of work is expected to cover various aspects of campaign management, from initial planning and creative development to media placement, execution, and performance monitoring. Potential bidders should be prepared to outline their experience in managing similar educational enrollment campaigns, demonstrating a strong understanding of target audience engagement and effective outreach methods within the educational sector. Key requirements are likely to include the ability to design compelling advertising materials across multiple platforms (digital, print, broadcast), manage social media engagement, coordinate public relations activities, and track campaign effectiveness through defined metrics. The specific geographic focus or the institutions involved will be detailed in the full tender documents. This service is crucial for ensuring successful student recruitment and maintaining institutional enrollment targets. Interested parties are advised to review the complete tender documentation for detailed specifications, eligibility criteria, submission deadlines, and evaluation procedures. The contract aims to secure expert services to enhance the visibility and attractiveness of the educational programs offered, thereby facilitating a smooth and efficient enrollment period for prospective students and their families.
This is a services contract in the education and training, media and communication and Monitoring Evaluation sectors, with a focus on Digital Media and Advertising. Located in Chile, Latin America, this opportunity is open to firms and consortiums.
Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the education and training sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Original language: SpanishThis tender, originating from Chile and published on the chile_mercadopublico platform, seeks a comprehensive service for the development and execution of marketing and communication campaigns related to student enrollment for the 2026-2027 academic periods. The contracting authority, likely an educational institution or a government body responsible for educational promotion within Chile, is looking to engage a qualified provider to design, implement, and manage a series of strategic campaigns aimed at informing and encouraging prospective students and their families about enrollment opportunities.
The scope of services is expected to encompass a broad range of activities typical for such procurement, including but not limited to market research and analysis, strategic planning of campaign objectives and target audiences, creative development of promotional materials across various media (digital, print, broadcast, social media), media buying and placement, campaign execution and monitoring, and post-campaign evaluation and reporting. Emphasis will likely be placed on innovative approaches to reach diverse demographics and effectively communicate the benefits and processes associated with enrollment. Bidders are expected to demonstrate a strong understanding of the Chilean educational landscape and possess the expertise to deliver measurable results in terms of student registration numbers and overall campaign effectiveness. The successful tenderer will be responsible for ensuring all campaigns are compliant with local regulations and ethical marketing standards.
Data provenance
This notice is sourced from Chile Mercado Publico and was originally published on March 7, 2026. Last refreshed today. Original language: Spanish. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
Frequently asked questions about this tender
How much was the contract awarded for?
MANÍA INVERSIONES LIMITADA was awarded the contract for CLP 100,840,336. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Chile. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit Chile Mercado Publico to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to MANÍA INVERSIONES LIMITADA. The award notice is archived on BidsFactory for transparency and market intelligence.
What type of contract is this?
This is a Services contract in the Education & Training sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
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