Advertising Agency Services

Auto-translated from Spanish

Original title: Servicio de agencia de publicidad

Published: Mar 7, 2026

Updated: May 19, 2026

Source: chile_mercadopublico

This tender has been awarded

Awarded to VISUAL DIGITAL SPA — CLP 35,760,000

Browse open Media & Communications tenders in Chile

About This Opportunity

Translated

This tender seeks proposals for the provision of advertising agency services. The objective is to contract a qualified agency to develop and execute comprehensive advertising campaigns. The scope of work is expected to include strategic planning, creative development, media buying, campaign management, and performance analysis across various platforms. The selected agency will be responsible for understanding the client's communication objectives and translating them into effective advertising strategies that reach target audiences and achieve desired outcomes. Key requirements may include a proven track record in similar projects, expertise in digital and traditional media, strong creative capabilities, and a robust understanding of market trends. The specific sector and location for these services will be detailed in the full tender documentation. This is an opportunity for experienced advertising agencies to partner with the client and contribute to their communication and marketing efforts through innovative and impactful campaigns. Further details regarding the tender process, submission deadlines, and evaluation criteria will be made available to interested parties upon request or through the designated procurement portal.

This is a services contract in the media and communication, Research and information and communication technology sectors, with a focus on Digital Media, Public Relations, Advertising and Innovation. Located in Chile, Latin America, this opportunity is open to firms and consortiums.

Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

Original language: Spanish

This tender, originating from Chile and accessible via the Mercado Público platform, seeks comprehensive advertising agency services. The contracting authority is looking to engage a qualified and experienced advertising agency to develop and execute strategic campaigns.

This procurement covers a broad spectrum of advertising activities, likely including creative development, media planning and buying, campaign management, and performance analysis.

Typical requirements for such a tender would involve demonstrating a strong track record in delivering successful advertising initiatives across various media channels, both traditional and digital. Bidders will likely need to present a robust understanding of the Chilean market and consumer behavior. The scope of work may encompass market research, strategic planning, concept generation, content creation (including copywriting, graphic design, and video production), media placement (across television, radio, print, and digital platforms), and the meticulous tracking and reporting of campaign effectiveness against defined Key Performance Indicators (KPIs).

Proposals are expected to detail the agency's organizational structure, team expertise, proposed methodologies, and a clear pricing strategy. The objective is to secure a partner capable of enhancing brand visibility, driving engagement, and achieving specific marketing objectives for the contracting authority.

Data provenance

This notice is sourced from Chile Mercado Publico and was originally published on March 7, 2026. Last refreshed 1 day ago. Original language: Spanish. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

Frequently asked questions about this tender

How can I submit a bid?

Visit Chile Mercado Publico to access the full notice, required documents, and submission instructions provided by the contracting authority.

Is this tender still open?

No — the contract has already been awarded to VISUAL DIGITAL SPA. The award notice is archived on BidsFactory for transparency and market intelligence.

What type of contract is this?

This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

VISUAL DIGITAL SPA was awarded the contract for CLP 35,760,000. The figure reflects the value disclosed by the contracting authority in the award notice.

Where will the contract be performed?

The contract is for delivery in Chile. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.