Advertising Agency Services for the Development of Advertising Campaigns for the Promotion of Internal Tourism 2026

This tender seeks to contract an advertising agency to develop and execute comprehensive advertising campaigns aimed at promoting domestic tourism within Peru for the year 2026. The contracting entity is the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), a key government body responsible for enhancing Peru's international trade and tourism image.

The scope of work will involve the strategic planning, creative development, media buying, and campaign execution for various promotional initiatives. The objective is to stimulate internal travel, encourage Peruvians to explore their own country, and thereby support the national tourism sector. Key requirements are likely to include demonstrated experience in tourism marketing, a strong understanding of the Peruvian domestic market, innovative campaign strategies, and the ability to manage a significant advertising budget effectively.

The procurement process, identified as CP SER-SM-6-2025-PROMPERU-1, is being conducted through a Public Competition for Services, indicating a competitive bidding process. The location of the contracting entity is Lima, Peru. PROMPERU expects proposals that not only showcase creative excellence but also demonstrate a clear return on investment and measurable impact on domestic tourism figures. This initiative is crucial for the sustained growth and resilience of Peru's vital tourism industry, particularly in fostering local engagement and economic benefits within the country.

This is a services contract in the culture and heritage, media and communication and finance and banking sectors, with a focus on Investment, Public Finance, Tourism Development and Advertising. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of PEN 1.2 million.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.