PUBLIC RELATIONS AGENCY SERVICES FOR PROMOTIONAL ACTIVITIES IN THE UNITED KINGDOM 2017

This tender seeks to contract a Public Relations (PR) agency to conduct promotional activities in the United Kingdom during 2017. The contracting entity is the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), a governmental body dedicated to fostering Peru's international trade and tourism. The procurement process, identified as INTER-PROC-186-2017-PROMPERU-1, is being conducted under an International Contracting method, indicating that bids from international firms are welcome.

The primary objective of this service is to enhance Peru's image and promote its exportable products and tourism offerings within the UK market. The selected PR agency will be responsible for developing and executing strategic communication campaigns, managing media relations, organizing promotional events, and potentially engaging with key stakeholders and influencers in the UK. Specific deliverables may include press releases, media kits, social media campaigns, and participation in relevant trade shows or tourism fairs. The scope of work is expected to cover a defined period within 2017, with the aim of increasing visibility, generating positive media coverage, and ultimately driving demand for Peruvian goods and services, as well as attracting more tourists to Peru. PROMPERU is looking for an agency with proven experience in international PR, a strong understanding of the UK market, and a successful track record in promoting destinations or products in similar international contexts. The contract will be managed from Lima, Peru.

This is a services contract in the media and communication and culture and heritage sectors. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of GBP 20,400.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.