RADIO MEDIA COMMUNICATION BROADCASTING SERVICE
About This Opportunity
TranslatedThis tender seeks a service provider for radio media communication broadcasting. The objective is to engage a qualified entity to manage and execute broadcasting activities across various radio platforms. The scope of work is expected to encompass the planning, development, and dissemination of communication campaigns through radio channels. This may include, but is not limited to, the creation of advertising spots, public service announcements, and sponsored content tailored for radio audiences. The service provider will be responsible for identifying suitable radio stations, negotiating airtime, and ensuring the effective reach and impact of the broadcast messages. Key performance indicators will likely focus on audience reach, message recall, and overall campaign effectiveness. The specific geographical coverage and target demographics will be detailed in the full tender documents. This procurement is relevant for organizations seeking to leverage the widespread accessibility of radio to communicate important information, promote services, or raise awareness on specific issues. Interested parties should review the complete tender specifications for eligibility criteria, submission deadlines, and evaluation methodologies. The successful bidder will play a crucial role in amplifying messages through a traditional yet highly effective mass medium, ensuring broad public engagement.
This is a services contract in the media and communication sector, with a focus on Broadcasting and Advertising. Located in Chile, Latin America, this opportunity is open to firms and consortiums.
Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Original language: SpanishThis tender, originating from Chile and sourced via the chile_mercadopublico platform, seeks comprehensive radio media diffusion services. The contracting authority is looking to engage a qualified provider to execute a strategic campaign across various radio stations. The objective is to effectively disseminate information and reach a broad audience through audio advertising and other relevant radio-based communication channels.
The scope of work is expected to encompass the planning, development, and execution of a robust radio advertising strategy. This typically includes identifying suitable radio stations based on target demographics and reach, negotiating airtime, developing creative audio content (scripts, jingles, voiceovers), scheduling advertisements for optimal impact, and monitoring campaign performance. Bidders will likely be required to demonstrate a proven track record in media planning and buying, specifically within the Chilean market. Experience in managing similar public sector communication campaigns would be advantageous.
Key deliverables will include detailed campaign proposals outlining media placement strategies, budget allocations, and expected reach metrics. Furthermore, providers will be expected to provide regular performance reports, including audience engagement data and analysis of campaign effectiveness.
The successful bidder will be responsible for ensuring compliance with all relevant Chilean broadcasting regulations and advertising standards.
This procurement underscores the contracting authority's commitment to leveraging traditional media to achieve its communication goals.
Data provenance
This notice is sourced from Chile Mercado Publico and was originally published on March 7, 2026. Last refreshed 1 day ago. Original language: Spanish. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
Frequently asked questions about this tender
Is this tender still open?
No — the contract has already been awarded to MANUEL SEGUNDO MIRA FARÍAS. The award notice is archived on BidsFactory for transparency and market intelligence.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
MANUEL SEGUNDO MIRA FARÍAS was awarded the contract for CLP 13,532,010. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Chile. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit Chile Mercado Publico to access the full notice, required documents, and submission instructions provided by the contracting authority.
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