ADVERTISING CONTENT PRODUCTION SERVICE AND CAMPAIGN DISSEMINATION STRATEGY FOR MARCA PERÚ IN THE NATIONAL MARKET

This tender, issued by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ), seeks a comprehensive service for the production of advertising content and the development of a dissemination strategy for the "Marca Perú" (Peru Brand) campaign within the national market. The objective is to enhance the visibility and perception of Peru as a desirable destination for tourism and a source of quality exports.

The scope of work includes the creative conceptualization, production, and execution of various advertising materials tailored for the Peruvian domestic market. This may encompass digital content, audiovisual productions, print media, and other relevant advertising formats. Furthermore, the selected service provider will be responsible for designing and implementing a robust dissemination strategy to ensure the campaign effectively reaches its target audiences across Peru. This involves identifying optimal media channels, scheduling, and promotional activities to maximize impact and engagement.

Key requirements are expected to include demonstrated experience in advertising campaign management, content creation for national markets, and strategic media planning. Bidders will likely need to present a detailed proposal outlining their approach, creative concepts, production capabilities, and media dissemination plan. The contract will be awarded through a Public Service Competition method, indicating a focus on the quality and technical merit of the proposals submitted. The procurement process number is CP SER-SM-7-2025-PROMPERU-1, and the contracting entity is PROMPERÚ, located in Lima.

This is a services contract in the culture and heritage sector. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of PEN 3.0 million.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.