Media advertising service - la_mx_03

This tender, identified as INTER-PROC-189-2014-PROMPERU-1, is for the provision of media advertising services, specifically designated as LA_MX_03. The contracting entity is the Commission for the Promotion of Peru for Export and Tourism (PROMPERU), a key governmental body responsible for enhancing Peru's international trade and tourism presence. The procurement process will be conducted using international contracting methods, indicating that bids from foreign companies are welcomed and expected. The services are required within the LIMA department, suggesting a focus on advertising campaigns targeting or originating from this region, which is the capital and a major economic hub of Peru. PROMPERU aims to leverage various media channels to promote Peruvian exports and tourism, likely encompassing a range of activities such as digital advertising, print media, television, radio, and potentially outdoor advertising. The specific scope of work will detail the required media placements, campaign durations, target audiences, and performance metrics. Companies with proven experience in developing and executing comprehensive media advertising strategies, particularly within the export and tourism sectors, are encouraged to participate. This initiative underscores PROMPERU's commitment to strengthening Peru's global image and economic competitiveness through strategic communication and marketing efforts. The tender process will adhere to international procurement standards to ensure fairness, transparency, and value for money.

This is a services contract in the governance and public administration sector. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of USD 7,637.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.