Specialized Social Media Monitoring Service
About This Opportunity
TranslatedThis tender seeks proposals for a specialized social media monitoring service. The primary objective is to establish a comprehensive system for tracking, analyzing, and reporting on social media activities relevant to the contracting entity. This includes, but is not limited to, monitoring brand mentions, industry trends, competitor activities, public sentiment, and crisis communication signals across various social media platforms. The service is expected to provide actionable insights derived from data analytics, enabling informed decision-making and strategic planning. Key requirements will likely involve the selection and implementation of appropriate monitoring tools, the development of customized reporting dashboards, and the provision of regular, detailed reports. The scope of work may also encompass sentiment analysis, influencer identification, and the generation of real-time alerts for critical issues. The successful bidder will be responsible for ensuring the accuracy, timeliness, and relevance of the monitored data, contributing to the enhancement of the organization's online presence and reputation management strategies. This service is crucial for understanding the digital landscape and responding effectively to evolving online conversations and public perceptions.
This is a services contract in the information and communication technology, media and communication and Monitoring Evaluation sectors, with a focus on Digital Media. Located in Chile, Latin America, this opportunity is open to firms and consortiums.
Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Original language: SpanishThis tender, originating from Chile and published on the chile_mercadopublico platform, seeks specialized services for social media monitoring. The contracting authority is looking to engage a qualified provider to implement and manage a comprehensive system for tracking and analyzing conversations across various social media platforms.
This procurement is crucial for understanding public sentiment, identifying emerging trends, and managing the online presence and reputation of the contracting entity.
The scope of this service is expected to encompass the identification of relevant social media channels, the establishment of keywords and topics for monitoring, and the continuous collection and aggregation of data. Bidders will likely be required to demonstrate robust capabilities in data analysis, providing actionable insights and regular reports. Key performance indicators will probably include the breadth of platforms covered, the accuracy of sentiment analysis, the speed of data retrieval, and the clarity of reporting. Furthermore, potential suppliers should outline their methodologies for identifying misinformation or crisis situations and their proposed response protocols. Experience in handling sensitive information and ensuring data privacy will also be a significant consideration. This tender represents an opportunity for specialized firms to offer their expertise in navigating the complex and dynamic landscape of social media for governmental or organizational intelligence gathering.
Data provenance
This notice is sourced from Chile Mercado Publico and was originally published on March 7, 2026. Last refreshed 9 days ago. Original language: Spanish. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
Frequently asked questions about this tender
How can I submit a bid?
Visit Chile Mercado Publico to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to RETARGET SPA. The award notice is archived on BidsFactory for transparency and market intelligence.
What type of contract is this?
This is a Services contract in the Information & Communication Technology sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
Where will the contract be performed?
The contract is for delivery in Chile. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
Find tenders like this automatically
Set up alerts and filters that match your business — never miss a relevant opportunity again.