Service for the advice and management of content, positioning, analysis, and measurement of Social Networks related to the Area of Culture and Historical Heritage of the Málaga City Council

The Málaga City Council, through its Governing Board, is seeking a service provider for the comprehensive advice and management of its social media presence within the Area of Culture and Historical Heritage. This contract, valued at EUR 181,302.85, aims to enhance the digital communication strategies for cultural and historical heritage initiatives in Málaga, Spain.

The scope of work includes expert advice on social media strategy, content creation and curation, search engine optimization (SEO) for social platforms, and robust analysis and measurement of performance metrics. The objective is to improve visibility, engagement, and reach of the Council's cultural offerings and heritage preservation efforts across various social networks. The service provider will be responsible for developing and implementing effective social media campaigns, monitoring online conversations, and providing detailed reports on key performance indicators.

This is a public tender conducted under an open procedure. The contract falls under the CPV code 79341200-Advertising management services. The execution of the service will take place in Málaga, Spain. It is important to note that this procurement is not funded by the European Union. The Málaga City Council is the contracting authority for this tender.

This is a consulting contract in the governance and public administration sector. Located in Spain, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 181,303.

Published through PLACSP - Plataforma de Contratación del Sector Público, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the governance and public administration sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.