Service for the promotion and advertising of tourist destinations and segments of Guatemala through advertising in strategic market cities linked to tourism fairs in which Guatemala participates during the first quarter of two thousand twenty-six (2026)

This tender, issued by the Guatemalan Tourism Institute (INGUAT), seeks services for the promotion and advertising of Guatemala's tourist destinations and segments. The core of the service involves advertising campaigns in strategic market cities. These advertising efforts are specifically linked to tourism fairs where Guatemala is scheduled to participate during the first quarter of 2026. The procurement method utilized is under Article 44 of the LCE, which pertains to Exception Cases, suggesting a non-standard procurement procedure may be applied. This tender has been awarded ('Adjudicado'), indicating that a service provider has been selected to execute the promotional activities. The objective is to enhance Guatemala's visibility in key international tourism markets, attract more visitors, and promote the country's diverse tourism offerings through targeted advertising and participation in major industry events.

This is a services contract in the culture and heritage, media and communication and trade and industry sectors, with a focus on Tourism Development, Advertising and Market Development. Located in Guatemala, Latin America, this opportunity is open to firms and consortiums.

Published through Guatecompras, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.