Communication Advisory Services, Press Management, and Social Media Management for the Dissemination of ProChile Tools and Services in the Los Lagos Region

This tender seeks comprehensive communication advisory services, including press management and social media engagement, to effectively promote the tools and services offered by ProChile within the Los Lagos Region. The objective is to enhance the visibility and reach of ProChile's initiatives, ensuring that local businesses and stakeholders are well-informed about the resources available to support their international trade and export activities.

The scope of work will involve developing and implementing strategic communication plans tailored to the specific context of the Los Lagos Region. This includes managing media relations, drafting press releases, organizing press conferences or briefings, and securing media coverage in relevant local and national outlets. Furthermore, the selected provider will be responsible for managing ProChile's social media channels, creating engaging content, monitoring online conversations, and fostering interaction with the target audience. This will involve identifying key platforms, developing content calendars, and analyzing performance metrics to optimize outreach.

Key requirements will likely include demonstrated experience in public relations, media management, and digital marketing, particularly within the context of trade promotion or economic development. ProChile is looking for a partner capable of understanding and articulating the value proposition of its services to a diverse range of businesses, from SMEs to larger enterprises. The successful bidder will play a crucial role in strengthening ProChile's presence and impact in the Los Lagos Region, contributing to the region's economic growth through enhanced international trade opportunities.

This is a consulting contract in the trade and industry, media and communication and information and communication technology sectors, with a focus on Digital Media, Public Relations, Advertising and Journalism. Located in Chile, Latin America, this opportunity is open to firms and consortiums.

Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the trade and industry sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.