Brand Activation Services at the Stand of the Regional Tourism Entity of Alentejo and Ribatejo at BTL 2026

This tender, identified as Direct Adjustment No. 10/2026, pertains to the acquisition of brand activation services for the stand of the Regional Tourism Entity of Alentejo and Ribatejo at the BTL 2026 event. The primary objective is to enhance the visibility and engagement of the Alentejo and Ribatejo regions during the BTL (Bolsa de Turismo de Lisboa) exhibition, a significant tourism fair in Portugal. Interested bidders are expected to provide innovative and effective strategies for brand activation, which may include interactive displays, promotional materials, and activities that attract visitors to the stand. Key requirements include a proven track record in similar events, the ability to deliver high-quality services within the specified timeframe, and a comprehensive understanding of the tourism sector in Portugal. The location of the event is Lisbon, and it is crucial for the selected contractor to align their services with the branding and marketing goals of the Regional Tourism Entity. This tender presents an opportunity for firms specializing in event marketing and tourism promotion to contribute to the promotion of the Alentejo and Ribatejo regions, showcasing their cultural and natural attractions to a broader audience.

This is a services contract in the culture and heritage sector, with a focus on Tourism Development. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 14,980.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.