ADVERTISING CAMPAIGN AND INSTITUTIONAL PUBLICITY SERVICES

This tender seeks to procure services for advertising campaigns and institutional publicity. The contracting entity requires professional support in developing and executing communication strategies to enhance its public image, promote its activities, or disseminate specific information. The scope of services may include market research, campaign planning, creative development (design, copywriting, video production), media buying and placement across various channels (digital, print, broadcast), public relations activities, and performance monitoring and reporting. The objective is to effectively reach target audiences, build brand awareness, and achieve specific communication goals. Bidders are expected to demonstrate expertise in marketing communications, a proven track record in managing successful advertising campaigns, and the capacity to deliver creative and impactful solutions tailored to the organization's needs. The tender aims to select a qualified service provider to manage and implement comprehensive advertising and publicity initiatives.

This is a services contract in the media and communication, information and communication technology and Research sectors, with a focus on Public Relations and Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 59,760.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.