Advertising Services for SCML and Jogos Santa Casa (JSC) Brands and Sub-brands - Annual Advertising Communication Plan 2026

This tender is for the provision of advertising services for the brands and sub-brands of SCML (Santa Casa da Misericórdia de Lisboa) and Jogos Santa Casa (JSC). The services are required as part of the Annual Advertising Communication Plan for the year 2026. The objective is to develop and execute comprehensive advertising campaigns across various media channels to promote SCML and JSC. This includes managing the advertising strategy, creating compelling content, selecting appropriate media platforms (which may include digital, print, broadcast, and outdoor advertising), and monitoring campaign performance. The selected agency will be responsible for ensuring that the advertising efforts align with the overall communication objectives and brand positioning of both SCML and JSC. The tender seeks a qualified advertising partner capable of delivering creative, effective, and measurable campaigns throughout 2026, enhancing brand visibility and engagement with target audiences.

This is a services contract in the media and communication, information and communication technology and Monitoring Evaluation sectors, with a focus on Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 499,000.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.