LinkedIn Platform Ad Sponsorship Service

Liguria Digitale contracted LinkedIn Ireland Unlimited Company for an ad sponsorship service on the LinkedIn platform. The tender, identified by CIG B55E6E46A5, was for promotional services and was awarded through a negotiated procedure without prior tender invitation. The contract was executed in Genoa, with an estimated value of EUR 20,000.00, which was also the final award value. This service likely aimed to enhance Liguria Digitale's reach and engagement with specific professional audiences through targeted advertising campaigns on LinkedIn, a leading professional networking platform. The objective was to leverage LinkedIn's advertising tools to promote initiatives, services, or recruitment efforts relevant to the region's digital transformation agenda. The chosen procedure suggests a direct engagement, possibly due to the specialized nature of the service or a pre-existing relationship, allowing for a swift procurement process within the allocated budget.

This is a services contract in the information and communication technology and media and communication sectors. Located in Italy, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 20,000.

Published through ANAC (Italy), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.