Development of the social campaign “don't get involved in other people's business”

This procurement, originating from Latvia and sourced via TED, seeks the development of a social campaign titled “neJAUCIES svešās darīšanās” (roughly translated as 'Don't Trust Others' Business'). The contracting authority is looking for a comprehensive service to conceptualize, design, and potentially implement a public awareness campaign. This would typically involve market research to understand target audiences, creative strategy development, content creation across various media (digital, print, potentially broadcast), campaign execution planning, and performance monitoring. The objective is to raise public awareness and encourage specific behaviours or attitudes related to the campaign's theme. Bidders are expected to demonstrate experience in social marketing, campaign management, and creative content production, with a strong understanding of Latvian society and communication channels. The tender may require detailed proposals on methodology, timelines, and budget allocation for all campaign phases.