Brand Strategy

This tender seeks a communications agency to define and implement the brand positioning for Aéroport Marseille Provence (AMP). The agency will be responsible for strategic planning, market analysis, and understanding public opinion, particularly concerning the aviation sector, regulatory changes, and market evolution. Key tasks include conducting pre- and post-campaign surveys, reputation and awareness studies to measure the effectiveness of proposed strategies, and tracking the evolution of the brand platform and communication tone. The selected agency will also develop and execute multi-theme advertising campaigns, covering corporate branding, AMP products and destinations, employer branding, and the airport's core purpose. This encompasses conception, creation, production, and 360° execution, including key visuals, video production, and radio spot scripts. Campaigns may focus on AMP's raison d'être, brand awareness, infrastructure development, customer experience, accessibility promotion, product offerings, and destination network. Most campaigns will be supported by integrated media and non-media plans. This is a framework agreement with a single supplier, operating on call-off orders. There is no minimum contract value, but the maximum annual amount is capped at €1,000,000 (excluding VAT).

This is a services contract in the media and communication and transport and logistics sectors, with a focus on Advertising and Public Relations. Located in France, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 1.0 million.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.