Brand Strategy
This tender has been awarded
Awarded to REBELLION; PMKR; HOPSCOTCH; MARSATWORK; FOULE ACCES — €2,104,744
About This Opportunity
TranslatedThis tender seeks a communications agency to define and implement the brand positioning for Aéroport Marseille Provence (AMP). The agency will be responsible for strategic planning, market analysis, and understanding public opinion, particularly concerning the aviation sector, regulatory changes, and market evolution. Key tasks include conducting pre- and post-campaign surveys, reputation and awareness studies to measure the effectiveness of proposed strategies, and tracking the evolution of the brand platform and communication tone. The selected agency will also develop and execute multi-theme advertising campaigns, covering corporate branding, AMP products and destinations, employer branding, and the airport's core purpose. This encompasses conception, creation, production, and 360° execution, including key visuals, video production, and radio spot scripts. Campaigns may focus on AMP's raison d'être, brand awareness, infrastructure development, customer experience, accessibility promotion, product offerings, and destination network. Most campaigns will be supported by integrated media and non-media plans. This is a framework agreement with a single supplier, operating on call-off orders. There is no minimum contract value, but the maximum annual amount is capped at €1,000,000 (excluding VAT).
This is a services contract in the media and communication and transport and logistics sectors, with a focus on Advertising and Public Relations. Located in France, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 1.0 million.
Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Original language: FrenchL'agence attributaire définit le positionnement de la marque Aéroport Marseille Provence sur la base des évolutions de marché, des réglementations et des opinions du grand public (notamment relatif au secteur de l'aérien). L'agence assurera les missions de planning stratégique, les enquêtes pré et post campagne, les enquêtes de réputation et notoriété visant à mesurer l'efficacité des dispositifs proposés et l'évolution de la plateforme de marque et la tonalité des prises de paroles afférentes. L'agence réalisera les campagnes publicitaires multi-thèmes (marque, produits AMP et destinations, corporate, marque employeur...) - conception / création / réalisation / exécution 360° (key visuals, vidéo, script spot radio...). Les missions pourront porter sur des campagnes liées à la raison d'être d'AMP, à la notoriété de sa marque, à l'évolution de ses infrastructures, son expérience client, à la promotion de l'accessibilité à l'aéroport, de ses produits et son réseau de destinations. La majorité de ces campagnes seront soutenues par des plans média et hors média. Accord-cadre mono-attributaire à bons de commande : Sans minimum - montant maximum annuel : 1 000 000 euros H.T.
Data provenance
This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on March 11, 2025. Last refreshed 33 days ago. Original language: French. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Société Aéroport Marseille Provence
Société Aéroport Marseille Provence has issued 13 procurement notices on BidsFactory, including 2 currently open and 3 awarded contracts. Activity concentrates in Architecture & Engineering Services, Construction & Civil Works, and Transport & Logistics. All notices are published for France. Notices are distributed via TED - Tenders Electronic Daily (EU). Most recent publication: July 8, 2026.
Frequently asked questions about this tender
How can I submit a bid?
Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to REBELLION; PMKR; HOPSCOTCH; MARSATWORK; FOULE ACCES. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Société Aéroport Marseille Provence in France. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
REBELLION; PMKR; HOPSCOTCH; MARSATWORK; FOULE ACCES was awarded the contract for €2,104,744. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in France. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
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