Digital Media Plan Supply - Communications Section, Municipality of Los Ángeles.

This tender is for the supply of a digital media plan for the Communications Section of the Municipality of Los Ángeles. The objective is to develop and implement a strategic digital marketing and communications plan to enhance the municipality's online presence and engagement with citizens. The scope of work likely includes defining target audiences, selecting appropriate digital channels (social media, website, email, online advertising), developing content strategies, managing online campaigns, and measuring performance through key metrics. The plan should aim to effectively disseminate municipal information, promote public services, foster community participation, and manage the municipality's online reputation. The Communications Section requires a professional service provider with expertise in digital media strategy and execution. Evaluation criteria will focus on the proposed digital media plan's coherence, creativity, feasibility, and the provider's track record in similar public sector communication projects, as well as cost-effectiveness.

This is a services contract in the media and communication, architecture and engineering and information and communication technology sectors, with a focus on Digital Media and Advertising. Located in Chile, Latin America, this opportunity is open to firms and consortiums.

Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.