This Request for Proposals (the "RFP") is an invitation by the City of Toronto (the "City") for securing a multi-year contract with a strategic, issues-oriented, full-service advertising and marketing agency. The Vendor will, working with City staff, design and implement a broad range of advertising/marketing campaigns dealing with high-profile, public and/or politically sensitive subjects. These will include public education/issues campaigns to drive behaviour change, promotional campaigns to i
About This Opportunity
Consulting contract award: This Request for. By Strategic Communications in Canada, media & communications. Awarded to King Ursa Inc. (CAD 6.9M, Jan 2025).
This is a consulting contract in the media and communication sector, with a focus on Advertising and Public Relations. Located in Canada, North America, this opportunity is open to firms and consortiums, with an estimated budget of CAD 6.9 million.
Published through Toronto Bids, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the media and communication sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Division: Strategic Communications
Category: Professional Services
Type: RFP
Awarded to: King Ursa Inc.
Award Amount: $6,929,204.00 CAD
Data provenance
This notice is sourced from Toronto Bids and was originally published on January 2, 2025. Last refreshed 7 days ago. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Strategic Communications
Strategic Communications has issued 27 procurement notices on BidsFactory, including 0 currently open and 25 awarded contracts. Activity concentrates in Information & Communication Technology, Media & Communications, and Governance & Public Administration. All notices are published for Canada. Notices are distributed via Toronto Bids. Most recent publication: June 17, 2026.
Frequently asked questions about this tender
Is this tender still open?
No — the contract has already been awarded to King Ursa Inc.. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Strategic Communications in Canada. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Consulting contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
King Ursa Inc. was awarded the contract for CA$6,929,204. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Canada. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit Toronto Bids to access the full notice, required documents, and submission instructions provided by the contracting authority.
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