Agency and event organization tasks TKM

"Framework agreement for the provision of complex communication agency and event organization tasks for Visit Hungary National Tourism Organization Nonprofit Plc. and Kisfaludy2030 Tourism Development Nonprofit Plc." The technical content, value, and quantity of individual contracts to be concluded based on the framework agreement, relating to specific procurements, cannot be determined in advance and depend on the actual procurement needs arising at any given time. Accordingly, the content, value, schedule of individual contracts relating to specific tasks, as well as the scale of individual contracts to be performed concurrently, cannot be determined in advance. The scope of activities to be performed typically, but not exclusively, covers the provision of strategic planning and consulting, creative and graphic design, production, online communication, PR agency, online agency, and other services related to event organization, or any of these, or a combination thereof. Among the most important foreign target markets for communication, the Clients are expected to plan their appearances in at least 8 countries, taking into account the requirements specified in the technical description, but further target markets may also arise during the contract. Furthermore, for foreign campaigns, professional cooperation with foreign advertising agencies (local adaptation of creative concepts) is expected in at least 8 countries, as well as the performance of related tasks (contact, administrative tasks, control, etc.). The tasks of the winning bidder include, but are not limited to: The Clients plan the implementation of domestic and international campaign series (planned 4 campaigns abroad, 5 campaigns domestically), tourism-related events, and domestic and international sales tasks within the framework of their tourism marketing communication activities. International tourism advertising campaigns are planned to be implemented in at least 4 different countries per campaign, and in at least 3 of the following media categories per country. Media categories: print media, television, radio, public space, cinema, online media, social media platforms. 1. Strategic planning and consulting: preparation of a long-term or ad hoc communication strategy or communication action plan. 2. Creative concept development, copywriting, graphic design: provision of creative agency tasks related to the Clients' communication activities/domestic and international campaigns, planned development of creative concepts and specific creatives applied to individual media and marketing tools, as well as related copywriting, graphic design, and project management (client relationship management) tasks. Planning and presentation of at least 3 different concepts per campaign. 3. Production tasks: planned for the Clients' international and domestic communication campaigns: production of decorative and marketing materials, promotional gifts, printed products, radio advertisement production, film and video production, and photography tasks. Within this: - Preparation of at least 6 tourism publications, each in at least 4 different languages, and planned in a total of at least 100,000 copies. - Production of 6 advertising films for television, each 30-90 seconds long, with live actors, planned. 4. PR agency services: analysis of communication relationships between the Clients' organization and its environment, organization, planning, and execution of communication programs, and their evaluation. 5. Online agency tasks: planning of domestic and international online communication and social media strategy aligned with the developed communication strategy. Within this: - Content management of tourism social media pages in Hungarian and foreign languages with continuous updates (planning and production of at least two posts per week) in at least 9 different languages, increasing the number of followers...