Services for the creation of an advertising campaign

This tender, sourced from Croatia via TED, is for the provision of promotional campaign services, as indicated by the title 'Usluge izrade promidžbene kampanje'. The contracting authority is seeking a qualified agency or service provider to develop and execute a marketing or public awareness campaign. The scope of services typically includes market research, campaign strategy development, creative content creation (e.g., advertisements, social media posts, press releases), media planning and buying, campaign execution, and performance monitoring and reporting. Bidders are expected to demonstrate a strong portfolio of successful past campaigns, expertise in relevant marketing disciplines, and a clear understanding of the target audience and objectives of the campaign. The tender will likely assess proposals based on the proposed campaign strategy, creativity, understanding of the client's needs, media reach, budget management, and the potential return on investment. Compliance with Croatian advertising standards and regulations will also be a requirement. The contracting authority aims to effectively communicate a message or promote a product/service through this procurement.