VLAM/2025/06 - 1

VLAM (Flanders' Agricultural Marketing Board) is seeking to launch a new national promotion campaign to highlight the benefits of organic food to the general public. The primary objective is to increase awareness of the European organic logo and to educate consumers about the guarantees and quality standards associated with it. The scope of this tender includes the development of a creative concept based on the strategic analysis provided in the tender documents. This concept must be adaptable for deployment across various channels and formats. Furthermore, the selected contractor will be responsible for the production of all necessary campaign materials. The campaign aims to foster greater consumer trust and understanding of organic products, ultimately encouraging a shift towards more sustainable food choices. VLAM seeks innovative and impactful communication strategies to effectively reach a broad audience and convey the value proposition of organic food and its associated certification.

This is a services contract in the agriculture and food security and media and communication sectors, with a focus on Food Safety and Information Campaigns. Located in Belgium, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the agriculture and food security sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.