Tenders/VR-Group: Invitation to participate, Media agency services

VR-Group: Invitation to participate, Media agency services

VR-Yhtymä Oyj

Published: Nov 13, 2026

Updated: Nov 13, 2026

About This Opportunity

This is a concession contract in the media and communication sector, with a focus on Advertising. Located in Finland, Europe, this opportunity is open to firms and consortiums.

Published through Hilma Finland, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for concession in the media and communication sector. Concession contracts involve the operation or management of public assets or services, typically requiring significant financial capacity and operational expertise. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

VR-Group: Invitation to participate, Media agency services The object of the procurement is media agency services for VR Group in Finland and Sweden. The procurement covers media agency services in Finland and Sweden, including strategic media planning, media buying and optimisation, analytics and measurement, customer and market insight, and the use of marketing technologies and AI. The preliminary scope and content of the procurement are described in more detail in Appendix 1. The procurement will be carried out by means of a negotiated procedure. The Finnish Act on Procurements and Concession Contracts of Entities Operating in the Water and Energy Supply, Transport and Postal Services Sector (1398/2016, hereinafter the “Act on Public Contracts in the Utilities Sector”) applies to this procurement. A candidate must fulfil all suitability requirements set out in the contract notice and its appendices in order to be selected for the procurement procedure. If the number of candidates fulfilling the suitability requirements exceeds the maximum number of candidates to be selected, the candidates will be ranked on the basis of the selection criteria set out in the procurement documents. A maximum of four (4) candidates will be selected for the negotiations. The scope and requirements of the procurement will be further specified during the procurement procedure. All the contractual terms and conditions will be defined during the procurement procedure. The final requirements will be set out in the final invitation to tender. More detailed information regarding the content and schedules of the negotiations will be provided to the selected candidates. The contract period is planned to commence in September 2027. The initial contract period is three (3) years, after which the contract may be extended by three (3) separate one-year option periods (3+1+1+1 years). The maximum overall duration of the contract, including all option periods, is six (6) years., Lot 1: VR-Group: Invitation to participate, Media agency services The object of the procurement is media agency services for VR Group in Finland and Sweden. The procurement covers media agency services in Finland and Sweden, including strategic media planning, media buying and optimisation, analytics and measurement, customer and market insight, and the use of marketing technologies and AI. The preliminary scope and content of the procurement are described in more detail in Appendix 1. The procurement will be carried out by means of a negotiated procedure. The Finnish Act on Procurements and Concession Contracts of Entities Operating in the Water and Energy Supply, Transport and Postal Services Sector (1398/2016, hereinafter the “Act on Public Contracts in the Utilities Sector”) applies to this procurement. A candidate must fulfil all suitability requirements set out in the contract notice and its appendices in order to be selected for the procurement procedure. If the number of candidates fulfilling the suitability requirements exceeds the maximum number of candidates to be selected, the candidates will be ranked on the basis of the selection criteria set out in the procurement documents. A maximum of four (4) candidates will be selected for the negotiations. The scope and requirements of the procurement will be further specified during the procurement procedure. All the contractual terms and conditions will be defined during the procurement procedure. The final requirements will be set out in the final invitation to tender. More detailed information regarding the content and schedules of the negotiations will be provided to the selected candidates. The contract period is planned to commence in September 2027. The initial contract period is three (3) years, after which the contract may be extended by three (3) separate one-year option periods (3+1+1+1 years). The maximum overall duration of the contract, including all option periods, is six (6) years. CPV: 79340000 Organisation: VR-Yhtymä Oyj Procedure: neg-w-call Documents: https://tarjouspalvelu.fi/vryhtymaoy?id=635392&tpk=a21edfbd-efa3-4a2a-80d6-c5afafb9fefb

Data provenance

This notice is sourced from Hilma Finland and was originally published on November 13, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About VR-Yhtymä Oyj

VR-Yhtymä Oyj has issued 23 procurement notices on BidsFactory, including 4 currently open and 6 awarded contracts. Activity concentrates in General Supplies & Services, Information & Communication Technology, and Transport & Logistics. All notices are published for Finland. Notices are distributed via Hilma Finland and TED - Tenders Electronic Daily (EU). Most recent publication: November 13, 2026.

Frequently asked questions about this tender

What type of contract is this?

This is a Concession contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Finland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit Hilma Finland to access the full notice, required documents, and submission instructions provided by the contracting authority.

Who is the contracting authority?

This notice was issued by VR-Yhtymä Oyj in Finland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.