Provision of Branding, Promotion, and Streaming for the XIIth Czech Republic Summer Olympic Games for Children and Youth 2026
This tender has been awarded
Awarded to gen live production s.r.o.; ritual communication s.r.o. — €3,396,450
About This Opportunity
TranslatedThis tender seeks a service provider to manage the branding, promotion, and live streaming activities for the upcoming XIIth Czech Republic Summer Olympic Games for Children and Youth, scheduled to take place in 2026. The scope of services encompasses a comprehensive approach to establishing and disseminating the event's identity, engaging target audiences, and ensuring broad accessibility through digital platforms. Key responsibilities will likely include developing a cohesive branding strategy, creating promotional materials across various media, executing marketing campaigns to raise awareness and encourage participation, and managing the technical aspects of live streaming the Games. The contract is classified under the CPV code for Advertising and marketing services, indicating a focus on communication and outreach efforts. The contracting authority is looking for a partner capable of delivering high-quality branding and promotional content, as well as reliable and engaging streaming services. This initiative aims to enhance the visibility and impact of the Games, fostering a positive experience for young athletes, their families, and the wider public. The successful bidder will play a crucial role in shaping the public perception and overall success of this significant national youth sporting event.
This is a services contract in the media and communication, education and training and information and communication technology sectors, with a focus on Digital Media, Information Campaigns and education technology. Located in Czech Republic, Europe, this opportunity is open to firms and consortiums.
Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Original language: csThis tender, published by the Publications Office of the European Union under TED notice 140688-2026, seeks comprehensive services for branding, promotion, and streaming of the XII. Summer Olympic Games of Children and Youth of the Czech Republic in 2026. The contracting authority is seeking a qualified service provider to deliver a multifaceted campaign designed to raise awareness, generate excitement, and ensure broad accessibility to this significant national sporting event for young athletes.
The scope of services will encompass the development and implementation of a robust branding strategy, including the creation of visual identity elements, key messaging, and brand guidelines. Promotional activities will likely involve a range of marketing and advertising initiatives across various media channels to reach target audiences, including participants, families, educational institutions, and the general public. A crucial component of this tender is the provision of professional streaming services, ensuring that the Games are accessible to a wide audience, potentially including live broadcasts, on-demand content, and associated digital platforms.
Typical requirements for such a procurement would include demonstrated experience in event branding and promotion, particularly for large-scale youth-focused events. Expertise in digital marketing, social media management, and public relations will be essential. Furthermore, bidders are expected to possess a proven track record in delivering high-quality live and on-demand video streaming solutions, including technical infrastructure, content delivery networks, and user interface design.
The successful bidder will be responsible for the end-to-end management and execution of these services, contributing to the overall success and positive legacy of the Games.
Data provenance
This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on February 27, 2026. Last refreshed 26 days ago. Original language: cs. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
Frequently asked questions about this tender
Is this tender still open?
No — the contract has already been awarded to gen live production s.r.o.; ritual communication s.r.o.. The award notice is archived on BidsFactory for transparency and market intelligence.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
gen live production s.r.o.; ritual communication s.r.o. was awarded the contract for €3,396,450. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Czech Republic. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.
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