Tenders/Provision of comprehensive marketing and advertising services for Czech Radio

Awarded🇨🇿Czech RepublicServices

Provision of comprehensive marketing and advertising services for Czech Radio

Auto-translated from cs

Original title: Zajištění komplexních marketingových a reklamních služeb pro ČRo

ČESKÝ ROZHLAS

Published: May 3, 2026

Updated: May 6, 2026

Source: TED - Tenders Electronic Daily (EU)

This tender has been awarded

Awarded to Dentsu Czech Republic s.r.o. — CZK 58,000,000

Browse open General Supplies & Services tenders in Czech Republic

About This Opportunity

general supplies services contract awarded in Czechia: Zajištění komplexních. By ČESKÝ ROZHLAS. Awarded to Dentsu Czech Republic s.r.o. (CZK 58.0M, Jan 2026).

This is a services contract in the general supplies sector. Located in Czech Republic, Europe, this opportunity is open to firms and consortiums, with an estimated budget of CZK 58.0 million.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

Original language: cs

Předmětem této veřejné zakázky je zajištění komplexních marketingových a reklamních služeb pro Český rozhlas (dále jen „ČRo“), spočívající v marketingových aktivitách s důrazem na celoplošný zásah a se zaměřením na strategii, kreativitu a implementaci (ATL) a marketingových aktivitách s důrazem na regionální působnost a zaměřením na event marketing, produkci a další formy komunikace dle specifických potřeb ČRo (BTL). V rámci jednotlivých konkrétních segmentů předmětu plnění veřejné zakázky zadavatel požaduje následující: - Tvorba marketingových strategií - Realizace marketingových kampaní ATL i BTL - Online marketing (PPC kampaně, vytváření online grafiky) - Grafické práce, návrhy a design - Public relations (PR) - Marketingová analýza a reporting - Event management - Project managemet (příprava, plánování a koordinace marketingových kampaní, dohled nad výstupy z hlediska kreativity, relevance, sledování harmonogramu a včasné dokončení jednotlivých fází kampaně) Podrobný popis plnění je uveden v příloze č. 4 Zadávací dokumentace – Technická specifikace (dále jen „ZD“).

Data provenance

This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on May 3, 2026. Last refreshed 50 days ago. Original language: cs. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About ČESKÝ ROZHLAS

ČESKÝ ROZHLAS has issued 36 procurement notices on BidsFactory, including 1 currently open and 28 awarded contracts. Activity concentrates in Information & Communication Technology, General Supplies & Services, and Transport & Logistics. All notices are published for Czech Republic. Notices are distributed via TED - Tenders Electronic Daily (EU). Most recent publication: May 27, 2026.

Frequently asked questions about this tender

How can I submit a bid?

Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.

Is this tender still open?

No — the contract has already been awarded to Dentsu Czech Republic s.r.o.. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by ČESKÝ ROZHLAS in Czech Republic. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the General Supplies & Services sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

Dentsu Czech Republic s.r.o. was awarded the contract for CZK 58,000,000. The figure reflects the value disclosed by the contracting authority in the award notice.

Where will the contract be performed?

The contract is for delivery in Czech Republic. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.